Passion takes us further!

To the top, that is what we aim for every day. With our superpowers: passion and ambition, we can only move further forward!

Growth dividers

Unlimited digital innovations

An experienced in-house development team that takes us to the next digital level, check! Not only for us, but also for you. We help others to reach that Champions League level too!

Champions League team

Develop, grow and learn. That’s on top of our mind. We bring out the best in each other. Together, with the right mindset, we can be unstoppable.

In-house experience

We know what we are doing and we enjoy doing it! Whether it's selling tickets, website optimisation or attending an event, we know how it's done.

No guts no glory

Winners never quit and quitters never win. This might sound cliché, but it’s our way of life. We dare to take risks and we are willing to think beyond the beaten paths and create new ones.


It all started with two entrepreneurs, named Ludo and Bernie, in the attic of a Thai restaurant. They dreamed of full planes to the best sporting events in the world. Feyenoord was the first event they sold tickets for. A fully catered day out for friends and family and the ultimate dream became clear after that. We want to become the largest provider of sports events. No guts, no glory! Ludo and Bernie decided to expand their team, together they took flight to the biggest games and tournaments in the world. P1 Group quickly grew into a fantastic dedicated team with the same goal: pole position!

Breaking boundaries

We don’t wait for opportunities, we create them. Fighting is in our DNA. We believe that within ten years, we will be the largest provider of sporting events. It is not only in sports events that we are making progress. The in-house Product & Development team builds our own Events Sales Platform and Ticket Management Systems. In addition, our experienced marketers help P1 and external companies to grow online.


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Alain Manche

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Work hard
Play harder

The company culture makes us successful, attractive and unique. We celebrate our successes with unrivalled company weekends.

P1 Group is no longer a hobby: it’s a fully-fledged company with a team at Champions League level. Satisfied fans in full stadiums and in-house marketing specialists who help companies with online marketing. This is exactly how Ludo and Bernie envisioned it.

The ultimate goal

The ultimate dream has never been so close! Full planes with our own customers, optimised software systems and spectacular marketing results. All noses are in the same direction and we are approaching the finish line!